Logica Beauty Supplies was started 11 years ago by Karin Theunissen as a supply company for Spa's and Salons.

They distrubute a large range of equipment and product brands, such as Glominerals and Sparitual, to companies nationwide and offer quick, efficient and professional service at competitive prices.

The Motivation:

As the company grew, Karin realised that in order to meet the needs of her growing client base and continue to offer a fast and efficient service, she would need to embrace the internet as a tool and approched us to take her shop online

The Live Site: Logica Beauty Supplies

Development Time: 4 Weeks

The Challenge:

Logica's existing website was very outdated, running on a CMS that was no longer supported.

01.They needed a fresh new look but something that was clean and simple and easy to navigate.

02.The majority of their clients had not made purchases online before and so there was a need to make the purchasing process as simple as possible.

03.They had an existing online product catalogue that had been designed for them as a standalone application and the main concern was how to import the product database into the new Joomla System without compromising the Data.

The Solution:

01.We rebuilt the website using the Joomla! CMS showcasing all product category, training dates and latest product news on the home page so that clients could see at a glance what the company has to offer.We also used a template with a neutral colour scheme so as not to detract from the content of the website.

02.We created a "how to shop" page with written instructions and screen by screen visuals of the complete checkout process.

03.Our developer exported the existing product database to csv and matched up the existing fields with the databse fields created for the new catalogue system. All product data was successfully imported into the new system with no losses.

Extensions Used:

02.RSForm Pro.

03.Virtuemart with Setcom Payment Gateway integrated.

04.VM Emails Manager.

05.Shape5 VM Dropdown Cart.

06.Shape5 VM Accordian Menu.

07.Shape5 Horizontal Login.

08.FBoxBot.

The Outcome:

Since Going live, the new website recieves an average of 15 000 page views per month with an average bounce rate of 25% and has 172 registered shoppers.

On average the website generates 20 sales per month and is growing steadily with more queries being made via the website every month.

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